Step Six: Insert Special Features

Inserting a link to a web page is easy:

  • Open your eBook document and type the text you want hyperlinked. For this example, I’m directing readers to my novel’s product page so I’ll type START READING FALLING THROUGH THE WORLD NOW. When the reader clicks on this, I want them to be taken to the book’s Kindle page on Amazon.
  • Navigate to the webpage you want to direct your readers to. In this case, the Kindle edition product page.
  • Highlight the address found in the address bar. Ensure you don’t miss any of it out:

001 highlight address.JPG

  • Right click your mouse and select Copy
  • Return to your eBook
  • Highlight the text you want hyperlinked:


  • Right click on it and select Hyperlink from the drop-down menu
  • In the Insert Hyperlink box:
  1. Make sure Existing File or Web Page is selected in the left-hand panel
  2. Paste (right click -> Paste) the website address into the Address field

01 hyperlink box.JPG

  • Press OK

It’s as simple as that. Your selected text should now be blue and underlined, indicating it’s hyperlinked:

03 hyperlinked address.JPG

Hold down ctrl and left click to check it takes you to the correct webpage.


Internal Links
Internal links are a special sort of hyperlink. They take readers to a different point within your eBook instead of an external webpage.

The first stage to this is to create a bookmark, that is, the place in your book you want the reader to jump to when the link is pressed. In the example below I’m going to create an internal link so that when someone clicks on the phrase finding your own editor in my chapter on package providers…

04 finding your own editor.JPG

…they’re automatically directed to the chapter explaining how to do this:

05 finding an editor destination.JPG

  • Highlight the destination text. In this case the title Finding an Editor
  • Click on the Insert tab and select Bookmark:


  • In the Bookmark pop-up box, type a one-word name by which you’ll recognise the position later on:


  • Press Add
  • Return to the text you want hyperlinked. Highlight it, right click your mouse and select Hyperlink:

07 hyperlink.jpg

  • The Insert Hyperlink box will open. In the left-hand panel click Place in This Document. Then, find the relevant bookmark in the central window, select it and click OK:

08 link to bookmark.JPG

The text finding your own editor is now blue and underlined, indicating it’s hyperlinked:

09 hyperlink done.JPG

Hold down ctrl and left click to check it takes you to the correct position in your book.

Internal links can be an invaluable navigation tool for nonfiction but don’t overdo it. If you add them every other sentence, your reader will quickly become confused and overwhelmed.


Guide Items
In addition to any internal bookmarks you create, Kindle has its own bespoke ones. These are called Guide Items and include Cover, Beginning and Table of Contents. The reader can access them from any point in the book via a menu option.

Cover : This is automatically set by KDP when you upload your cover.

Beginning: This should be set for the start of your first chapter or preface, if you have one. To do so, place your cursor at the desired point. Then select Bookmark from the Insert tab:


Under Bookmark name type Start:

bookmark start.JPG

Click Add.

It’s worth setting this but don’t be surprised if the instruction is ignored. Kindle has a habit of over-riding your decision on this particular location and placing Start immediately after your contents page

Table of contents: To set this, ensure your cursor is flashing at the very start of your contents page. Then, select Insert -> Bookmark but this time, type TOC under Bookmark name before clicking Add:


Now, the reader will be able to access your table of contents from any point in the eBook via a menu.


Inserting Pictures

The following refers to images inserted into your eBook interior. Cover images are uploaded separately and have very different rules for size and quality.

This instructional is primarily for text-based books. If your book is picture-based, Word probably isn’t the best program with which to prepare it. However, if you have just a few images, here and there, you can easily slot them into your Word document, following the simple instructions below:

1) Ensure you use good quality images
Low quality shots will appear grainy and detract from the reader’s enjoyment. Any picture taken with a modern digital camera should be more than adequate.

2) Always use the Insert -> Pictures command:


Never copy and paste or drag from My Pictures

3) Don’t resize your picture once it’s in Word
If you’re not happy with the size, alter it in the original file and re-insert the picture. You can do this using either Photoshop or GIMP. In Photoshop select Image -> Image Size and in GIMP, Image -> Scale Image. Make sure Constrain Proportions is ticked so when you change the width, the height adjusts automatically.

4) Make sure your picture is in line with text.
Whenever you insert a new picture, the Picture Tools/Format tab automatically appears:

format tab.JPG

If it vanishes, simply click on the picture and it’ll reappear.

In the Arrange section of this tab, you’ll find Wrap Text or Text Wrapping (depending on your version of Word). Click on this and select In Line with Text from the available options:

wrap text.JPG

5) Set appropriate formatting.
From the Home tab, click on the tiny boxed arrow at the bottom-right hand of the Paragraph section:

paragraph dialogue.JPG

This opens up the Paragraph dialogue box. Set your formatting to:

  • Centred
  • Single line spaced
  • Set Indentation to 0 cm for both Left and Right
  • Make sure Special reads (none), indicating there’s no first line indent

The above instructions will serve most people who just have a few pictures to display in largely text-based books. They should ensure that your images survive conversion and look good on Kindle devices. However, if you’re experienced with photo editing and really want technical details and specifications, I suggest you check out section 9.4 of Kindle’s Publishing Guidelines.


For everyone else, it’s time to move on to Preliminaries & Back Matter